Evaluating Culturing Services: A Case Study about Willingness to Pay for Urban Green Space in Bangkok, Thailand

Arerut Yarnvudhi, Nisa Leksungnoen*, Pantana Tor-ngern, and Aerwadee Premashthira



Chulalongkorn University Centenary Park (CU 100 Park) was established as an urban park to reduce the effects of climate change and provide recreational services. This study aimed at assessing to the willingness to pay (WTP) by the patrons for maintaining the park. The assessment was done through the contingent valuation method (CVM). A total of 403 respondents, within the age group of 15-60, were interviewed face to face. It was observed that the most favorite activities in the park were exercising and leisure. The mode WTP value was THB 100 yr-1 per person (USD 3.03), based on 71% of the respondents who agreed to pay. Based on ?2 test, it was concluded that the demographic variables including age, education, occupation, and income were highly significantly related to WTP. Also, the more frequent the visitation to the park, the higher the chance to contribute to WTP. The results indicated that environmental awareness and socio-economic status are important factors that influence people to pay for the conservation and continuity of park services. Our findings can help the urban planners to better understand the perceptions and expectations of urban residents which can help them to provide better and focused benefits to communities. We recommend that the authorities of a park should build a program related to environmental education to raise the general public awareness.